Applying Behavioural Science to the Private Sector Decoding What People Say and What They Do, reviewed

By @SimonCocking review of Applying Behavioural Science to the Private Sector Decoding What People Say and What They Do, by Helena Rubinstein. This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how […]

from Irish Tech News http://bit.ly/2vAr92B
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